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National appeal
National assistance dog charity Canine Partners urgently needed a fresh look to attract volunteers to the Charity’s work.
Pups who are bound to become an assistance dog are trained at home by volunteers for the first 12-15 months of
their lives. It was those volunteers that the Charity wanted to attract.
As part of this appeal we targeted every available form of media offering existing puppy parents for interview,
delivering bespoke print solutions and using social media and the Charity’s website to amplify the call for help.
A clear visual and messaging to underline the Charity’s branding ensured that every area targeted from Hull to
Edinburgh to West Sussex and Hampshire retained the same sense of urgency and desire to transform lives. It was a
pleasure to work with such a life-changing organisation.
If you are a charity, perhaps we can help your outreach, please contact inquiries@cobaltink.co.uk